We are experts at Search Engine Advertising!

Hear how eVision helped The Trailer Depot turn their Google AdWords PPC campaign into a profitable lead generation channel and helped them improve the conversion rate on their web site [Click Play Button Above] Enlarge Video

We'll help you become
successful at online marketing.

The eVisionSEM Difference

eVisionSEM has helped hundreds of clients around the world. Most have experienced double, triple, or more in sales increases from their websites. Our consultants have years of experience.

We Have a Proven Track Record – We’ve been in business over 18 years. Google has been in business longer, but just by one week!

We Have the Expertise to Improve Conversions & ROI - We have the expertise to help improve conversions after people reach a web site.

This is critical.For many clients we improved conversion rates (leads, sales, etc) by a factor of 3x to 10x while reducing cost-per-transaction by up to half or more!

The conversion rate is the percentage of people who click through to your web site and ultimately take the action you desire such as buying a product, signing up for a newsletter, or submitting a request for information, etc.

See Conversion Rate Improvement & Usability for more information about our Conversion Point Architecture process

 

We are a Certified Google Partner – Google AdWords (PPC) consultants at eVisionSEM demonstrate in-depth knowledge and pass annual Google exams to stay certified.

Google Partner Profile   Google Advertiser Guide: working with a third-party partner like eVision

Google provides resources to its certified partners that include access to an account team for problem resolution, and Google “optimizers” (best in practice web techies) that we can include to insure optimum performance. Google ensures its certified PPC partners stay on the leading edge of paid listing best practices.

Most search advertising programs simply are not run at the level we go to ensure success such as structuring campaigns to improve Quality Score, Click Through Rates, and conversion rates, performing extensive keyword research, building long tail keyword lists over months, testing ad copy, landing pages, etc., all of which leads to more business for our clients.

Lead/Purchase Tracking – We set-up tracking so that we can “see” the leads or sales generated from our ads (for all traffic sources) down to the keyword level. Many search marketing companies don’t offer this service as it can be challenging to build a tracking system.

Without effective tracking you cannot optimize an search ad campaign to generate the maximum ROI by testing keywords and ad copy as well as landing pages on a site to see which delivers the most leads or sales at an ideal cost per conversion. Just as important, without this tracking there is no effective way to make changes on a web site to improve conversions and know if the change helped or hurt the conversion rate.

Bottom line: Without effective conversion tracking your cost per lead or sale will likely be 500% or more than it can be – That’s often the difference between a profitable Google AdWords or Microsoft Bing PPC Campaign and one that loses money!

Call us at 203.481.8005
or use our contact form.

• Get Rich Quick with PPC! Sorry, PPC Success Takes Time Too
• Run Your Brand Phrases In A PPC Campaign? It Will Likely Pay Off. Here’s Why & How to Test the Results - A Blog Post
• Improve the conversion rate for non-brand keyword phrases for search marking success - A Blog Post

• Pay Per Click (PPC) Advertising: It’s about Traffic that Engages and Converts: Not Impressions, Clicks, or even Click-Through Rates (CTR) - A Blog Post

• Measuring ROI from an online marketing campaign. A blog post that shows how we try measure the Return on Investment from an online marketing campaign

• Cost justifying a PPC campaign. A blog post that shows how to cost justify running a Paid Listing (PPC) campaign
• Using a PPC campaign to test phrases and landing pages for organic results (A blog Post)
• “Buying” Your Brand on Search – Up to 23% Revenue Lift! (A Blog Post)