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  eVision - We are Search Engine Marketing experts. We'll develop a custom "search engine marketing" strategy that drives traffic to your web site through legitimate Search Engine Optimization and Pay Per Click Marketing tactics  

Search Engine Site Audit

Improving "organic" search engine results from your web site!

Based on the results of our Initial Site Assessment and Competitive Analysis we may recommend a detailed Search Engine Site Audit.

In a Site Audit we perform a very extensive analysis of your web site to ensure that it is "search engine friendly. Having a "search engine friendly" site, a web site with no barriers to the search engines, is critical to success with “natural” or “organic” search engine results.

We go through your web site to get an understanding of the site architecture and the tools used to develop the site and identify any problems with the site design or other limitations that might impede organic search engine results.

We make site wide recommendations that should help improve search engine results including:

• Review of pages indexed in major search engines to see how the sites/pages are listed and look for problems.
• Problems that may be hurting search engine results
• Suggestions to improve page content for search engines
• Navigation evaluation
• Suggestions to improve search engine results for dynamically driven pages and content management systems
• Suggestions to improve HTML Page Titles and important Meta and other tags site wide
• Look for issues unique to dynamically driven site content such as is typical with Content Management Systems (CMS) and ecommerce sites like duplicate content issues.
• A review of Linking and Social Media Marketing
• Possibly look at local search results if it is applicable

Deliverables - The results are outlined in a document and discussed via a conference call.



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George Aspland, eVision's founder and author of the Guide to Search Engine MarketingAbout George Aspland

eVisionSEM founder George Aspland has been developing and optimizing web sites for companies and organizations, large and small, around the world since 1998.

He speaks regularly on the subject of Search Engine Optimization (improving results from search engines) and is author of the book, The Guide to Search Engine Marketing, a step-by-step approach used by organizations seeking to optimize their web sites.

George also writes an online marketing newsletter for webmasters and Web marketing executives.


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