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Online Marketing Newsletter Archive

This is an archive of our very periodic online marketing newsletters.

 

Note - Many of these articles have been moved to our Blog

Visit the eVision Blog

 

January 2007

  • The importance of an effective custom "Page not found" error page
  • Form Confirmations can make or break the first impression
  • Whom Can You Trust (to handle your SEO project)?
  • The Absolute Ultimate Final Total Complete Eradication of Spam - A Morality Tale

 

Read this Newsletter

 

July 2006

  • Search Engine Optimization (SEO) and Press Release Case Study.

  • Building a Sign up Page that Converts
  • Need help to start blogging?
  • Say Bye-bye to Rankings and Hello to SEO Success

 

Read this Newsletter

 

April 2006

  • Google rolls outs changes over past 6 months. Many sites report dramatic drops in rankings as a result

  • First Impressions on MSN's adCenter, their new Pay-per-click search advertising service

  • End Their Search to Build Business!

  • Test your online forms and email addresses or you could loose business

Read this Newsletter

 

May 2005

  • Most people search online, buy offline – Why it’s important to measure your offline sales or you’ll be at a huge disadvantage against your competitors.
  • Pay per call – A new type of search engine advertising model that promises even higher conversions rates than the current Pay-per-click model for many businesses.
  • Local search is here - If you are concerned with local or regional markets, local search is quickly becoming important.
  • Overture is Now Yahoo! Search Marketing

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December 2004

  • MSN releases new Search Engine in Beta
  • Local Search and MSN's New Search Engine

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August 2004

  • Google penalizes large number of sites
  • MSN Search Engine beta

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May 2004

  • Survey Confirms Importance of "Natural Search Results" to search engine marketing success”
  • The importance of being on the first 3 pages of Search Results
  • Keyword Research is a vital first step in Search Engine Marketing

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March 2004

  • The New Search World – Two Goliaths
  • Yahoo and Google to focus on search engine SPAM
  • Yahoo's New Paid Inclusion Program
  • AltaVista and All-the-web to use Yahoo database
  • MSN to roll out its search engine soon?

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February 2004

  • The top four search sites on the web
  • The New Yahoo
  • MSN and Inktomi
  • Update on Google

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December 2003

  • Big changes with Google's latest update
    • Be careful with Reciprocal Links
    • Don't "Keyword Stuff"
    • The latest news
  • New Federal Spam Law - an overview of the new federal anti-spam legislation going into effect Jan 1, 2004.

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November 2003

  • Changes coming to the major search engines Inktomi becomes more important at the expense of Google.
  • What features make U.S. consumers more likely to buy something from a Web site?

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August 2003

  • Keyword Research
    • The importance of keyword research
    • How we determine your important keywords
    • When should keyword research be done?
    • Using keyword research to determine if a web site should be developed
  • Open Directory Project getting back to normal

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March 2003

  • Yahoo buying Inktomi,
  • Overture Buying AltaVista and Fast
  • Search marketing reduces overall marketing costs for many companies
  • ROI tools are maturing
  • Editorial listings will remain important

Read this Newsletter

 

Note - Many of these articles have been moved to our Blog

Visit the eVision Blog

 
 
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