April 2006 Online Marketing Newsletter


"We're Ecstatic...In about six months the number of conversions has tripled, while the cost-per-conversion dropped by more than half!"
Gregg Dearth.
Interim Step Marketing


Usability, Conversion Rate Evaluations, and Conversion Point Architecture
It's critical that your web site turns visitors into inquires, qualified leads, and new business. Improving conversion rates on a web site can really pay off. Most companies see returns of from $10 to $100 for every dollar invested in conversion rate improvements.

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Turn your web site into a SALES TOOL!

We are Search Engine Marketing experts. We'll develop a custom "search engine marketing" strategy that drives traffic to your web site through legitimate Search Engine Optimization (SEO) and Pay-Per-Click Search Engine Advertising tactics.

Learn more

eVision, LLC
179 East Main Street
Branford, CT 06405
Phone: 203-481-8005

www.evisionsem.com

 
 
 

April 2006 eVision Online Marketing Newsletter

 

In this issue...

 

  • Google rolls outs changes over past 6 months. Many sites report dramatic drops in rankings as a result
  • First Impressions on MSN's adCenter, their new Pay-per-click search advertising service
  • End Their Search to Build Business!
  • Test your online forms and email addresses or you could loose business

 

Google rolls outs changes over past 6 months. Many sites report dramatic drops in rankings as a result

Over the last six months or so we've seen Google roll out updates to it algorithm (the programming and calculations it does to rank the results of searches) and depreciating the value of many incoming links to web sites and pages. Many sites have reported dramatic drops in rankings as a result.

In this article we outline our suggestions regarding link building (getting other sites to link to yours) and reciprocal linking (exchanging links with other sites) by George Aspland

....Read Complete Article

 

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Search Engine Optimization Consultation Services & Packages

In Search Engine Optimization we affect the position of web pages in the traditional search engine results often referred to as the "editorial', "organic", or "natural" results. We offer many Search Engine Optimization services and projects including the following.

  • Hourly Consulting
  • Phone Consultations
  • Keyword Research Projects
  • Short term SEO projects and monthly retainer projects
  • Directory Submissions
  • In House Training
  • Link Building & Promotion Campaigns

 

...Learn More

 

 

First Impressions on MSN' adCenter, their new Pay-per-click search advertising service which we are beta testing

eVision was invited to be one of the beta testers of Microsoft's new Pay-per-click search advertising service, This article outlines my impressions of the latest release of MSN adCenter that went "live" on February 18, 2006

We expect MSN AdCenter to be public sometime this year. There's still time to get some low cost conversions before it does go public..by David Szetela

...Read Complete Article

 

 

End Their Search to Build Business!

A case study of a technique used to provide competitive information to help prospective buyers decide between products.† By providing this information on their product and the competitionsí products this company stopped many prospective buyers from searching any further leading to increased sales. by Todd Follansbee

 

...Read Complete Article

 

Test your online forms and email addresses


If you have important email addresses and online forms such as inquiry forms on your web site you need to make sure they are working or you could loose potential business! by George Aspland

....Read Complete Article