- November 2003
changes for the major search engines
on the horizon.
Inktomi becomes more important at the
expense of Google.
the moment there are four search engines and
directories that are responsible for over 90%
of the searches on the web:
Metrix May 2003)
take a closer look at the numbers. Most
results in a search at AOL actually come from
Google. Yahoo's results come from a combination
of sources (it's own directory, Overture's
Pay-per-click ads, etc), but the majority
of the results also
come from Google.
if it your combine the Google numbers from AOl,
Yahoo, and the Google site itself, you'll see
that Google is responsible for about 65-70%
of the searches on the web! That's approaching
that's about to change.
lets' look at MSN search . MSN's results
come from a combination of sources, mostly from
the Looksmart directory and the Inktomi Search
Engine as well as Pay-per-click sponsored ads
MSN has announced that it will drop Looksmart
in January which will leave Inktomi as the major
source of it's natural' or Editorial results
(MSN will continue displaying sponsored results
may not have heard of Inktomi as it does
run a public web site where people can visit
and search the web. Instead it provides
to other engines and directories such as HotBot,
About.com, and MSN Search.
MSN drops Looksmart in January, Inktomi
will become a more important player. But
is only temporary. Inktomi has being purchased
by Yahoo, a competitor to MSN in the search
MSN does not want to continue getting it's
results from a competitor and they are developing
testing their own search engine crawler, which
should be released sometime next year.
over to Yahoo. Yahoo has been buying
other search proprieties this year including
Inktomi and Overture (Overture had already purchased
the FAST and AltaVista search engines earlier
in the year).
expect Yahoo will drop Google very soon, possibly
before the end of the year. It will instead
display the results from it's own Inktomi search
engine as well as from it's own Yahoo Directory
and sponsored results from Overture.
confused? Well here's the bottom line.
Inktomi will be much more important for the
foreseeable future. Its increase will come at
the expense of Google.
how we expect the search market to evolve over
the next year -
With the majority of results coming from
Inktomi (and sponsored results from Overture)
Still a major force, but not as domineering
as today. Google will continue to supply results
to AOL and others.
Search With search results
from Inktomi for the first part of the year
until it releases it's own search engine/database
later in the year. We expect MSN will continue
to display sponsored results from Overture
for now, but since Overture is now owned by
Yahoo we won't very surprised to see a change
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